If you're struggling to build community around your brand, you may be missing two important things: authenticity & strong values. LaRue Wines Founder Katy Wilson launched her Sonoma Pinot Noir brand at the age of 26 with a bootstrap budget and a clear vision.
By engaging with her customers, following up, reaching out, and staying true to her vision of small production wines, she built a cult following for her wines.
Katy & her husband David Menesses now co-run the winery, navigating a non-stop small business with raising a newborn. They share their insight on how they work together as a family and keep their customers engaged, even through hardships like wildfires and COVID-19.
In this episode, we cover:
For anyone wanting to build community or struggling to find balance with work and family, this is an episode for you.